Brand

The kit.

The mark is one selected answer above the rest of a distribution, which is what the model actually returns. Everything here is vector where it can be and pre-sized where it has to be. Use it to write about the catalog, link to it, or put a sticker on a laptop.
Logos

Four lockups

Every logo file is an SVG with the type already converted to outlines, so it renders the same whether or not Instrument Serif is installed. That also makes them safe to hand to a printer.
Horizontal lockup on oatmeal
Horizontal lockup on ink

Horizontal lockup

Default. Headers, banners, anywhere with room on one line.

Stacked lockup on oatmeal
Stacked lockup on ink

Stacked lockup

Square and portrait formats, posters, slide title cards.

Wordmark on oatmeal
Wordmark on ink

Wordmark

When the mark already appears nearby, or below about 24px of height.

Mark on oatmeal
Mark on ink

Mark

Avatars, favicons, app icons, stickers.

Mark

Holds up at 16 pixels

The three bars keep their tint steps down to favicon size, which is the whole reason the second and third bars are not lighter than they look here.
Colour

Two grounds, four supports

Ink and oatmeal carry the identity. Signal is reserved for live state, like the reading-now dot, and never used as decoration.

Ink

#1C1C18

Primary type, the mark container

Oatmeal

#F2F1EB

Primary ground

Paper

#FAFAF7

Cards and fields on oatmeal

Stone

#DBD9CE

Rules, borders, disabled

Moss

#6B6B60

Secondary type, captions

Signal

#12674A

Live states only, never decoration

Type

Three faces, narrow jobs

builtwithlaya

Instrument Serif · Display

The wordmark, headlines, and reported figures. One weight, regular. Never bold it.

Public builds on an open decision model

Instrument Sans · Text and labels

Body copy at 400, labels and tracked caps at 600 with roughly 0.16em of tracking.

router.predict(state, questions)

IBM Plex Mono · Code and identifiers

Code blocks, category tags, and reference IDs.

Print

A4, outlined, ready for a printer

These posters are SVG. A printer can scale them without the type falling apart, because the letters are already paths. Do not screenshot the site and send that.
A4 poster

A4 poster

210 × 297 mm

Vector print master. Send this file, not a PNG.

SVG
A4 poster, dark

A4 poster, dark

210 × 297 mm

Ink ground. Same size, inverted colours.

SVG
Social and print

Already the right size

Each file is composed for where it lands, including the crop that platform applies. The YouTube art is laid out inside the safe area that survives on a phone. For print, use the A4 SVG posters, not a screenshot.
Link preview

Link preview

1200 × 630

Open Graph and X cards

PNG
Link preview, dark

Link preview, dark

1200 × 630

Open Graph and X cards

PNG
GitHub social preview

GitHub social preview

1280 × 640

Repo settings

PNG
X header

X header

1500 × 500

Profile banner

PNG
LinkedIn banner

LinkedIn banner

1128 × 191

Company page

PNG
YouTube channel art

YouTube channel art

2560 × 1440

Composed inside the 1546 × 423 safe area

PNG
Instagram square

Instagram square

1080 × 1080

Feed post

PNG
Instagram portrait

Instagram portrait

1080 × 1350

Feed post, 4:5

PNG
Facebook cover

Facebook cover

820 × 312

Page banner

PNG
Discord banner

Discord banner

960 × 540

Server invite / channel

PNG
Email signature

Email signature

600 × 200

HTML mail header

PNG
Slide title card

Slide title card

1920 × 1080

Talks and screen shares

PNG
Avatar

Avatar

512 × 512

Also at 400 and 1024

PNG
Rules

Four yeses and four noes

Please do

  • Keep clear space around the lockup equal to the height of the mark.
  • Use ink on oatmeal, or oatmeal on ink. Those are the only two grounds.
  • Let the wordmark stay one lowercase word, always set in Instrument Serif.
  • Keep the unofficial line wherever the logo represents the project.

Please do not

  • Do not stretch, rotate, outline, or add a shadow to the mark.
  • Do not recolour the bars or place the logo on a busy photograph.
  • Do not capitalise or split the wordmark into “Built With Laya”.
  • Do not imply this is ConvAI’s official catalog, or use ConvAI’s own marks.
These files describe builtwithlaya, an unofficial catalog. They are not ConvAI Innovations’ marks and they do not represent the Laya project. Use them freely to link here or write about the catalog. For anything about Laya itself, point at the model card.